Independent creative & digital studioIndependent by nature. Belfast by home.

A differentkind ofthinking.

Brands, websites, apps and practical AI.
Made to work beautifully together.

Discover our work
INDEPENDENT MINDS.
CONNECTED THINKING.
Scroll for a different perspectiveSee it in the work
Big ideas. Built different.

Good design gets
you noticed.
Great experiences
make it matter.

We bring brands, websites, apps and useful technology together. So your business doesn’t just look the part. It works the way it should.

Get a website that works harder, an online store built to sell and an AI team shaped around your business.

See what we can build ↗
Creative thinking.Serious capability.One connected approach.

01 / Selected work

A different
perspective.

Different businesses.
Distinctive worlds.
A little extra thinking.

Step inside the work
FANDA portfolio presentation concept with a phone dashboard
01 / Apps & digital platforms

FANDA: A place for meaningful connections.

A members-only platform connecting business decision-makers, organisations and events.

Membership / Networking / Events
Explore the projectPortfolio presentation concept imagery
Faffin welcome app design
Faffin rewards app design
Faffin bill-splitting app design
02 / App design

Faffin: Local discovery. A bigger possibility.

App journeys for discovering local businesses, earning rewards and splitting the bill.

Discovery / Rewards / App design
Explore the projectSupplied app designs
The Raven Group team working together
03 / Web design & social media

Raven Group: People at the heart of the business.

A digital presence shaped around Raven Group and the people behind it.

Web design / Content / Social
Explore the project
Archana curry and fresh garnishArchana rice dish
04 / Web design & hospitality

Archana: A richer hospitality experience.

Food, ordering and bookings, connected through one restaurant website. Hospitality platform in development.

Ordering / Bookings / Food imagery
Explore the projectHospitality platform in development
THERE’S MORE TO EXPLOREThe complete collection.17 projects
Browse the portfolio archive

02 / What we do

Good on their own.
Better together.

One connected approach to your brand, your website and the technology that keeps your business moving.

Explore our expertise

Independent skills. One connected approach.

01 / 05

Websites & ecommerce

Distinctive, responsive websites and online stores. Thoughtful design, clear journeys and content you can manage yourself.

WordPress & content management

Manage your pages and content. Responsive websites, Shopify ecommerce and multi-currency stores.

02 / 05

Apps & platforms

Turn your idea into something people can use. Mobile apps, member platforms and digital tools that bring your community together.

Memberships. Events. Business systems.

Sports-club communication, member platforms and the workflows behind a business, including print and job management.

03 / 05

AI & automation

Put AI to practical use. Connected workflows, useful assistants and smarter ways to handle the work that slows you down.

Your knowledge, put to work

Business knowledge, research, content, customer support and workflows shaped around your team.

04 / 05

Branding & design

Give your business a recognisable identity. Brand thinking, visual design and creative that feels unmistakably yours.

From identity to every touchpoint

Graphic and multimedia design, visual identities and packaging that keep the whole brand connected.

05 / 05

Content, video & visibility

From script to screen and website to search. Digital content, video production and SEO that give your story a place to be seen.

From script to screen. And search.

Planning, scripts and on-location video production, alongside social content and search optimisation.

From a conversation to something useful

Big thinking.
A clear way forward.

01

Find the real task.

Start with your business, your customers and what needs to work better. Give the design a useful job to do.

02

Make the idea tangible.

Bring the experience into focus with design and working prototypes. Something to see, test and improve.

03

Connect the whole journey.

Consider the brand, the customer experience and the workflow behind it. Bring specialist development support in where it’s needed.

03 / A little extra intelligence

Less busywork.
More possibility.

Your knowledge. Your team. Your own AI brain. Practical systems built around the way your business works.

ONE CONNECTED SYSTEMILLUSTRATIVE ENQUIRY WORKFLOW / 01
01 / THE STARTING POINT

A new enquiry.

A customer tells you what they need.

02 / YOUR BUSINESS CONTEXT

The right knowledge.

Approved services, FAQs and your brand voice.

03 / A USEFUL FIRST DRAFT

A reply, prepared.

Relevant context and a clear next step.

04 / YOU STAY IN CONTROL

Your review.

A person checks the response before it is sent.

Illustrative workflow. Tools and connections are scoped for your business.Explore AI & automation

Five roles. One shared foundation.

Your business.
Understood.

Your approved documents, services, brand voice and processes give the system its starting point. Connections and approvals are agreed around the way you work.

Your knowledgeYour voiceYour workflows
01SEO & research

Find opportunities. Plan useful content. Keep your website moving.

02Content & social

Turn ideas into drafts that sound like you, ready for your review.

03Customer support

Make your knowledge easier to find and everyday questions easier to answer.

04Sales & enquiries

Prepare replies, organise enquiries and help follow up on the right leads.

05Operations

Connect your workflows, organise tasks and reduce repetitive admin.

04 / Meet Darren Grant

An independent mind.
A connected approach.

BELFAST, NORTHERN IRELAND
INDEPENDENT BY NATURE.
THE PERSON
BEHIND THE IDEAS.
DarrenGrant.
“I connect creativity
with the build.”
Creative thinking.Practical making.

A background in graphic and multimedia design. A way of thinking that connects the visual with the practical.

I’m Darren, the person behind 3 & A Half Geniuses. I bring design, websites, apps and AI together to help businesses turn a good idea into something people can actually use.

My work moves between the visual and the practical: how a brand looks, how a customer buys, how a team handles an order, and where technology can take repetitive work off their hands.

A FEW THINGS I BELIEVE IN

01I see the whole journey.

A website is connected to everything around it. I look at your brand, content, customer experience and internal processes together, so the design has a useful job to do.

02I make ideas tangible.

From FANDA and Faffin app experiences to ecommerce and hospitality tools, I use clear design and working prototypes to turn a conversation into something you can see, test and improve.

03I connect creativity with the build.

You can talk to me about the look, the customer journey or the workflow behind it. I shape the work and bring specialist development support in where the project needs it.

04I use AI for useful work.

Content, research, knowledge and connected workflows are all part of the toolkit. I focus on a clear business task, the right information and a result your team can use.

Tell me what you’re building

Got a challenge? We like those.

LET’S MAKE
IT HAPPEN.

Your next good idea
starts here.

Tell Darren what you have in mind.
One conversation is a good place to start.

Belfast, Northern Ireland.
Digitally everywhere.

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