Our five characters give different jobs a memorable identity. They help explain a system: research, content, customer knowledge, sales and operations. The character is a signpost; the value comes from the workflow behind it.
Separate the responsibilities
Ember looks at discovery and research. Moss prepares content. Pip helps people find approved answers. Prism organises sales context. Rook keeps routine processes moving. Clear responsibilities make it easier to decide which information each workflow needs and where its output should go.
Let the roles share context
A research brief can inform a social campaign. A repeated customer question can become a useful website page. An enquiry summary can create a follow-up task. These are practical connections, provided the information is current and the connected tools support the required access.
Keep the person in the picture
A friendly name should never hide how the system works. We agree the source information, review steps and limits for each role. That makes it easier to start small, test a real task and decide which connection would be worth building next.
Put it into practice
- Name the business jobs first
- Define the handovers between them
- Test with examples your team recognises
At 3 & A Half Geniuses, we bring design, websites, apps and practical AI workflows into the same conversation. Explore your AI brain or tell Darren what you are working on.