An idea becomes more useful when the team can describe who it helps, what it allows them to do and how the business supports that action. Design and development make those relationships tangible.
Move from description to journey
Write a simple sequence from the first need to the desired outcome. Use screens and prototypes to examine the confusing steps. Product work around FANDA and Faffin shows why the consumer experience and the business side need attention together.
Name the dependencies
An attractive interface may depend on accurate content, account access, payments or a staff process. Identify those dependencies before calling the experience complete. Decide which parts belong in the first release and which need a separate development or evaluation stage.
Develop with feedback
Test a meaningful journey rather than a collection of disconnected features. Record what was observed and translate it into the next set of changes. A connected product develops through those decisions, with visual design helping people understand the system at each step.
Put it into practice
- Describe the outcome for one user
- Map the business process behind it
- Test and improve a complete journey
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