A map can show where something is. A useful discovery experience also helps someone decide whether it fits their interests, budget and available time. The product challenge sits between finding an option and feeling ready to act.
Give each result enough context
A place or offer needs meaningful information: what it is, who it suits and what someone can do next. The Faffin design direction explores discovery, offers and rewards, which makes clarity about eligibility and actions especially important.
Design both sides of the experience
A consumer sees a recommendation. A business needs a manageable way to prepare and maintain the information behind it. Good product design considers the quality of those inputs, the update process and what happens when an offer is no longer available.
Keep proposed intelligence separate
Personalisation and AI planning can be valuable development directions, but a map prototype does not prove those capabilities. We describe future features as proposed until their information, rules and behaviour are implemented and tested. That keeps the product story credible.
Put it into practice
- Explain why an option is relevant
- Make offer conditions clear
- Design the business update process alongside discovery
At 3 & A Half Geniuses, we bring design, websites, apps and practical AI workflows into the same conversation. Explore your AI brain or tell Darren what you are working on.