Corporate websites often lead with abstract graphics or generic office scenes. For a relationship-led business, a real photograph of the people can give the page a more direct and human starting point.
Choose a moment with purpose
The Raven project presentation uses team imagery to put people into the story. A useful photograph shows something about the business: collaboration, attention or a recognisable environment. It should feel connected to the page rather than added to fill an empty rectangle.
Use a treatment that supports the brand
Black and white can simplify a busy photograph and let the composition carry the message. It still needs a thoughtful crop, contrast and text placement. A logo should remain readable without hiding the human detail that made the picture useful.
Keep the content human too
Explain how the business works and who a visitor will deal with. The image and the words should make the same promise. Replacing one corporate photograph will not change the experience if every heading still avoids saying anything specific.
Put it into practice
- Use authorised, relevant people photography
- Check crops at mobile sizes
- Match the copy to the relationship you want to build
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