A portfolio needs to explain the work without making visitors decode an old monitor mockup or a long list of services. Clear imagery, a recognisable brand and an honest account of the contribution can do more.
Lead with a useful visual
A brand cover should set the context quickly. It might be a product image, a human photograph or a simple logo on a brand colour. The treatment should suit the project, with enough space for the identity to be readable on smaller screens.
Explain the contribution
Say which part of the project you worked on. Design, development, content and operational tools are different contributions. A short description and a specific services list give the viewer a clearer picture than a broad promise that the agency did everything.
Distinguish presentation from delivery
A newly created portfolio cover is not evidence that a client commissioned that campaign. A prototype is not proof of a live feature. Good presentation can be polished while still being precise about what was designed, built, proposed or published.
Put it into practice
- Use a clear brand identity
- Describe the actual contribution
- Label prototypes and presentation concepts appropriately
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