Food imagery has a job beyond making a page look appetising. It helps customers recognise a dish, understand the menu and feel comfortable choosing. Our Archana work brings image presentation into the same conversation as ordering and content.
Keep the dish recognisable
The name, description and image should support one another. A photograph or a created visual should not imply ingredients, portion sizes or presentation that the restaurant cannot provide. The restaurant needs to approve how its dishes are represented before publication.
Build a consistent set
Light, crop, background and image proportions affect how a menu feels. A consistent collection makes it easier to scan a page without every item competing for attention. That does not mean every dish should look identical; the food should remain the focus.
Think about delivery as well as appearance
Choose suitable image sizes and meaningful alternative text. A mobile visitor needs a clear menu without unnecessarily heavy files. Keep original assets and an organised naming system so later updates can use the same direction without starting again.
Put it into practice
- Approve the accuracy of each dish image
- Use consistent crops and dimensions
- Prepare appropriately sized website files
At 3 & A Half Geniuses, we bring design, websites, apps and practical AI workflows into the same conversation. Explore your AI brain or tell Darren what you are working on.