Useful marketing material is often already inside a business: project decisions, customer questions, demonstrations and practical explanations. A content library makes that material easier to find and turn into something worth reading.
Capture the insight while it is fresh
Record the problem, the decision and the reason for it. A note about why a form needed changing or why a customer journey was simplified can become a useful article. Keep sensitive client information out and obtain approval before using non-public examples.
Organise by reader need
Group material around the questions potential clients ask. Website planning, ecommerce choices and practical AI workflows are more useful categories than the dates on which internal notes were written. A single project may support several distinct lessons without repeating the same story.
Edit for usefulness
A work log is not automatically an article. Explain the context, remove irrelevant detail and give the reader something to do with the insight. Check that the final piece accurately represents the project and contributes a point of its own.
Put it into practice
- Capture decisions and their reasons
- Group notes around customer questions
- Edit each article to make one clear contribution
At 3 & A Half Geniuses, we bring design, websites, apps and practical AI workflows into the same conversation. Explore your AI brain or tell Darren what you are working on.